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2016 Mobile Ad Summit
Sunday
, 
November
 
13
 at 
11:00am
 
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Description of person representing this event or brand. 

Clear your calendar - It's going down! Backpacks4kids4Krun kicks off on August 21st, and you're invited to take part in the festivities. Capitol Riverfront is our meeting spot for a day of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

DRC x NBC4 Food 4 Families  

4K Run

Sunday
, 
November
 
13
 at 
11:00am
 
RSVPs Closed
Text goes here
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About the Run

This weekend, District Running Collective is partnering with Washington, D.C.'s number one news station (NBC4) to bring you the NBC4 Food For Families 4K Fun Run!  Together we are hosting this event to collect food and money to provide a Thanksgiving meal to families in need across our area.


The following are recommended non-perishables:

Canned vegetables (yams, carrots, green beans, corn)
Cranberry sauce
Apple sauce
Canned fruits
Soups (box and can)
Dry goods (stuffing, rice, macaroni & cheese, mashed potatoes)


The 4K Run will start in the Yards Park at the Capitol Riverfront at Sunday, November 13th at 11 am. We will conclude the run with brunch at Agua 301 (301 Water St. SE)!


 

About Food 4 Families

Help NBC4 feed thousands of our less fortunate neighbors this Thanksgiving by supporting our Food 4 Families campaign! All monetary donations will be used to buy turkeys, vegetables, and other sides for local families and individuals in need this Thanksgiving! 

District Running Collective is an innovative running community focused on changing the dimensionality of the sport in Washington, D.C.


Designed to inspire runners of all backgrounds and experiences to become a part of the D.C. community through running in local communities throughout the city – see and learn about D.C. by running it.

Tribute

Clear your calendar - It's going down! Ferris kicks off on March 16th, and you're invited to take part in the festivities. Roberta's (261 Moore Street) is our meeting spot for a night of fun and excitement.

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Clear your calendar - It's going down! Backpacks4kids4Krun kicks off on August 21st, and you're invited to take part in the festivities. Capitol Riverfront is our meeting spot for a day of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!
Clear your calendar - It's going down! Backpacks4kids4Krun kicks off on August 21st, and you're invited to take part in the festivities. Capitol Riverfront is our meeting spot for a day of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Speakers

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


Our Partners

Backpacks 4 Kids gives more than 4000 backpacks filled with new school supplies to kids in need in the District, Prince George’s and Montgomery Counties in Maryland, and Northern Virginia.  Backpacks are distributed to schools in which the majority of children are eligible for the National Free Lunch Program, as well as non-profit organizations such as Boys & Girls Clubs of Greater Washington, CentroNia’s DC Bilingual Public Charter School, Hope House, and Mary’s Center for Maternal & Child Care.

 


THE CAPITOL RIVERFRONT IS DC'S FASTEST GROWING NEIGHBORHOOD – a connected and balanced place where urban living meets the water, people meet parks, history meets progress, and DC meets 

 

This new and upbeat neighborhood is smartly designed to give businesses, residents, retail, and guests an exciting environment to explore, connect, and thrive.

 

Diverse events, year-round activity, and genuine community create a visibly vibrant lifestyle.

Inspired workspaces, open parks, walkable streets, and emphasis on nature promote innovative workstyles and healthier lifestyles.

 


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